Conference Agenda


Monday, June 16th


1:00 p.m. - 1:30 p.m. Welcome - Cathy Willette, Vice President of Higher Education, James Tower

1:30 p.m. - 3:00 p.m.

Presented by: John Baworowsky, Vice President for Enrollment Management, Hood College


3:00 p.m. - 3:30 p.m. Break

3:30 p.m. - 4:30 p.m.

Session I - Admissions Video 101: Using Online Video Effectively in Admissions Marketing

Presented by: Darren Wacker, Higher Education Consultant, James Tower


5:00 pm - 7:00 pm Conference Social - Hor d'oeuvres and Beverages, sponsored by James Tower


Tuesday, June 17th
8:30 a.m. - 9:30 a.m.

Session II - Applying a Little Science to this Art Project

Presented by: Mary Chase, Assistant Vice President for Enrollment Management and Director of Admissions and Scholarships, Creighton University


9:30 a.m. - 10:00 a.m. Break

10:00 a.m. - 11:00 a.m. Session III - Web CMS Strategy: Tools, Tips and Tricks for Site Success
Presented by: Lance Merker, CEO, OmniUpdate, Inc.

11:00 a.m. - 12:00 p.m. Session IV - Understanding the E-Expectations of Transfer Students and Parents
Presented by: Gary Fretwell, Senior Vice President, Noel-Levitz

12:00 p.m. - 1:00 p.m. Lunch - Sponsored by James Tower

1:00 p.m. - 2:00 p.m. Session V - Why Should Facebook Have All The Fun? Make Web 2.0 Work for You
Presented by: Christian Burk, Coordinator, Creighton University

2:00 p.m. - 3:00 p.m. Session VI - Email Marketing: The Rules Have Changed
Presented by: Darren Wacker, Higher Education Consultant, James Tower

3:00 p.m. - 3:30 p.m. Break

3:30 p.m. - 4:30 p.m. Session VII - Breaking Through the Clutter: How to Use Variable Data Printing to Stand Out in a Crowd
Presented by: Tom McCleery, District Sales Manager, Curtis 1000


Wednesday, June 18th

8:30 am - 12:00 pm AdmissionsGenie User Group - Current AdmissionsGenie customers are invited to join our user group session, providing a great opportunity to share ideas, learn from your peers, and network with other AdmissionsGenie users
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