Conference Agenda
Monday, June 16th
| 1:00 p.m. - 1:30 p.m. | Welcome - Cathy Willette, Vice President of Higher Education, James Tower |
| 1:30 p.m. - 3:00 p.m. | Keynote Address - Communicating the Most Effective Messages |
Presented by: John Baworowsky, Vice President for Enrollment Management, Hood College |
| 3:00 p.m. - 3:30 p.m. | Break |
| 3:30 p.m. - 4:30 p.m. | Session I - Admissions Video 101: Using Online Video Effectively in Admissions Marketing |
Presented by: Darren Wacker, Higher Education Consultant, James Tower |
| 5:00 pm - 7:00 pm | Conference Social - Hor d'oeuvres and Beverages, sponsored by James Tower |
Tuesday, June 17th
| 8:30 a.m. - 9:30 a.m. | Session II - Applying a Little Science to this Art Project |
Presented by: Mary Chase, Assistant Vice President for Enrollment Management and Director of Admissions and Scholarships, Creighton University |
| 9:30 a.m. - 10:00 a.m. | Break |
| 10:00 a.m. - 11:00 a.m. | Session III - Web CMS Strategy: Tools, Tips and Tricks for Site Success |
| Presented by: Lance Merker, CEO, OmniUpdate, Inc. |
| 11:00 a.m. - 12:00 p.m. | Session IV - Understanding the E-Expectations of Transfer Students and Parents |
| Presented by: Gary Fretwell, Senior Vice President, Noel-Levitz |
| 12:00 p.m. - 1:00 p.m. | Lunch - Sponsored by James Tower |
| 1:00 p.m. - 2:00 p.m. | Session V - Why Should Facebook Have All The Fun? Make Web 2.0 Work for You |
| Presented by: Christian Burk, Coordinator, Creighton University |
| 2:00 p.m. - 3:00 p.m. | Session VI - Email Marketing: The Rules Have Changed |
| Presented by: Darren Wacker, Higher Education Consultant, James Tower |
| 3:00 p.m. - 3:30 p.m. | Break |
| 3:30 p.m. - 4:30 p.m. | Session VII - Breaking Through the Clutter: How to Use Variable Data Printing to Stand Out in a Crowd |
| Presented by: Tom McCleery, District Sales Manager, Curtis 1000 |
Wednesday, June 18th
| 8:30 am - 12:00 pm | AdmissionsGenie User Group - Current AdmissionsGenie customers are invited to join our user group session, providing a great opportunity to share ideas, learn from your peers, and network with other AdmissionsGenie users |

