Our Most Recent Higher Education Minute
June 22, 2009
New study reveals the online preferences of prospective college students
James Tower has released the newest report in their E-Expectations series. "Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College Bound Seniors," examines the online preferences, behaviors and expectations of more than 1,000 college-bound students in relation to higher education Web sites.
This national study provides extensive insight into the role of a college's Web site in a prospective student's decision-making process. In this report, you'll learn:
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- How the accuracy and relevance of a Web site influences students' enrollment decisions
- What students are willing to read completely, even if it means scrolling
- What students think about campuses that recruit via social networking
- How students prefer to be contacted during various points in the enrollment funnel
The study reaffirms that the Web site plays a vital role in a higher education institution's recruitment effort and that a negative online experience could reduce a student's interest in a school. To download this E-Expectations report and check out other reports from our E-Expectations series, visit: http://www.jamestower.com/e-expectations.html.
Here's to another great Monday!
Cathy
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Our Most Recent Internet Marketing Minute
May 12, 2008The Buzz Around Rich Internet Applications (RIA’s)
Rich Internet Applications (RIA’s) are just that, a rich, engaging experience that allows for a new form of client browsing, task management and online purchasing experience. With more and more consumers going online to make purchasing decisions, companies need to find new and interesting ways to reach out to their customers and make their shopping experience unique and effortless for tasks that demand interactivity, responsiveness, and richness.
Some technologies being deployed today such as Adobe® Flex, Flash and AIR offer organizations a proven, cost-effective way to deliver modern applications with real business benefits. Some of those benefits include:
In a recent Forrester report, The Business Case for Rich Internet Applications, Ron Rogowski stated that "Forrester's research and conservative models show that well-designed RIA's can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects."
If you are contemplating using RIA’s for your applications you should first have a solid understanding of users' needs. You should then make sure you have structured testing techniques in place to understand and validate the appropriate use and design of RIA's for your consumers.
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