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Research and Insights

Higher Education
	The E-Expectations Series November 17, 2008 - New Release: "Circling Over Enrollment: The E-Expectations of the Parents of College-Bound Students." The next paper of the E-Expectations series, this study discusses how the changing role of parents in the college search process is impacting demands for on-line information. Read More
	James Tower Introduces The Monday Marketing Minute June 4, 2007 – James Tower has introduced two unique e-newsletters, The Monday Marketing Minute for both higher education audiences and internet marketing. Read More
	Demands Rise on IT Departments RedDot, The Open Text Web Solutions Group, found that the demands of managing web sites is overloading university IT departments. The survey of IT professionals in colleges and universities across the U.S. found that the demands on IT departments have risen fast because IT staffers must spend a disproportionate amount of time managing Web content, rather than focusing on pressing IT projects. Read More
Internet Marketing
	Ten Tips to Increase Web site Sales May 18, 2007 – As consumers continue to turn to web sites to shop, businesses must anticipate and meet their high expectations. This white paper explains how to create an actionable process that will reach your customers, as well as your sales goals. Read More
	Selecting a WCM Implementation Partner Choosing a partner to implement your Web content management system is the single most important decision you will make - even more important than selecting the software itself. Our selection guidlines will give you the criteria to make this decision. Read More
	Seven Habits of Highly Effective Web Sites By applying Steven Covey's ideas to your Web site, you too can increase the effectiveness of your e-commerce efforts. Read More
	CMS Dos and Don'ts Article Have you made peace with your Content Management System yet? If you’re like most CMS users, the answer is "no" (or a steady stream of expletives that could easily be understood as a "no"). For many, CMS has become synonymous with the word failure. Read More
Print
	How to Evaluate Print Management Solutions According to a study by the Aberdeen Group, 86% of companies are manually sourcing and purchasing print services today and, on average, 25% to 30% of print spend is wasted through manual ordering processes and material obsolescence. Using a Web-based procurement system can help your company save on its print spend. But how do you go about selecting the best one for your company? Read More

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